Los Angeles
Coffee since 2006. 2010 World Barista Champion. I build exceptional coffee programs and the teams behind them.
I have spent twenty years on both sides of the counter — competing, roasting, opening cafés, and teaching. I co-founded Handsome Coffee Roasters in Los Angeles, and spent twelve years at Blue Bottle Coffee building how a global company trains its people and talks about coffee.
What I care about is the part guests can feel but can't name. A team that works together instead of around each other. A cup that's right every time, made by someone who knows why. That doesn't happen by accident, and it doesn't come from a binder. It gets built.
I'm taking on independent work now. If you're opening something, fixing something, or trying to get better at something — let's talk.
Curriculum, standards, and calibration that translate to real café operations. Build effective teams that can scale beyond the one person who knows everything.
Menu, equipment, workflow, sourcing, and the opening process itself. Design for cafés, restaurants, and hotels that want the coffee to be as compelling as everything else they serve.
Define the narrative of a coffee company and help shape the way it's perceived by everyone inside and outside the business. Focus on voice, storytelling, education content, and video. Plus classes, talks, and workshops.